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Making waves across Latin America long before his global hit ‘Gasolina’ became a worldwide phenomenon. E and Enrique Iglesias, selling over 18 million albums worldwide.The kid from a San Juán housing estate went on to collaborate with some of the world’s most successful music acts - G Unit, Snoop Dogg, Nelly Furtado, N. Daddy Yankee became one of the most successful Latino artists ever with hits such as ‘Rompe’, ‘Lo que paso paso’, ‘Impacto’, ‘Limbo’ and ‘La Despedida’ which have earned him an MTV award, 1 Latin Grammy, 2 Latin American Music Awards, 8 Premios Lo Nuestro, 13 Premios Juventud, 14 Latin Billboard Awards and many more.His 2004 breakthrough album, still stands on top of the pop music mountain as maybe the most definitive reggaeton album in the history of crossover mainstream music. His music is still his number one business asset Although Daddy Yankee has branched out into other areas of entertainment to expand his career, his music is still his number one asset.He’s been able to remain an independent artist, retaining the rights to his recorded music over the years, which is a rare feat amongst mainstream pop stars in the current recording industry.He is the only Reggaeton artist ever to have charted in the UK, with a #4 in the UK Top 10 (Gasolina).Along with Luis Fonsi he currently holds the #1 spot in the US Latin Charts for over 7 weeks with ‘Despacito’ reaching over 670 million views on You Tube in less than 3 months."I am sure that God blesses the happy giver and those who help the ones in need."Daddy Yankee also joined forces with the food bank Feeding America, which will bring donations to 78 municipalities in Puerto Rico, according to his Facebook page.
Daddy Yankee, the Big Boss as he frequently known, has been on a 15-year hit stretch.
The organization’s co-chair, Jonathan Rosa, was quoted in 2008 saying, “Bringing in these celebrities inspires other Latinos that they can pretty much do whatever they want.
They can reach out to other Latinos in the world and make a difference.” 3.
While saying independent from major-label control, he’s been running his music empire through his own label, El Cartel Records. Has never forgotten his community-based Puerto Rican roots The regional music of his Puerto Rican childhood community has greatly influenced Daddy Yankee’s life in addition to his creativity.
In 2009, he launched Corazón Guerrero, a foundation to help provide quality education and promote non-violence for young girls and boys in Hispanic areas of the world.