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Get the free ebook now Comparison shopping engines are channels for collecting product information, including pricing, from participating retailers and then display that collective information on a single results page in response to a shopper's search query.
In this way, shoppers can compare prices, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.
Shopify merchants have several apps available that make submitting product feeds to CSE's easier and in some cases, automatic.
Products submitted to Google Shopping will also be displayed on standard Google search results and are integrated with Google's pay-per-click platform, Adwords.
With pay-per-click, sellers pay a set fee or bid each time that a potential customer clicks on that merchant's link.
In a pay-per-action model, retailers will pay a percentage of the value of a sale made as a result of being listed on the CSE.
This comparison shopping engine also has tens of millions of products listed, so the selection is wide but competition might be tough.
Become is another leader in the CSE space, allowing thrifty shoppers to compare prices, read or write product reviews, and simply search for the best possible online shopping deals.